Web directory submission is an easy way to improve the popularity of your website by a link back to your website.
SEO professionals use directory submission as a first step to improving the search engine rankings of a website because it increases the visibility of a website. The more links you have to your website the higher the priority allotted to that website by all search engines.
Submitting a link to a web directory is the most affordable means of increasing link popularity. That’s why many SEO professionals prefer it as a way to make back links. Also, they prefer directory submission as an easy and cost effective way to get their sites attracted by and indexed by search engines.